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White gold is an alloy of gold and palladium. Gold is yellow in colour, so
it must be mixed with another metal in order to achieve the white look
we want. Palladium is a white metal – it is what gives white gold its
colour.

In 18ct. white gold, the mix is three parts gold to one part palladium,
hence the stamp “750” which means it is 75% pure, in 18ct. gold
jewellery.

9ct. white gold has half the gold content of 18ct., so jewellery made in
9ct. gold is stamped “375” which means it is 37,5% pure.
Palladium is quite a soft metal, so 9ct. white gold is (contrary to popular
belief), less hard wearing than 18ct. gold. This is because it has much
more palladium content than the 18ct. gold alloy.

The colour of the gold and palladium alloy is not a brilliant white. In fact
it has quite a dull, grey look to it, which is why we rhodium plate white
gold to give it a whiter, shinier appearance. Before it is rhodium plated,
9ct. gold has a whiter, brighter look to it than the 18ct. alloy. This is
because there is more palladium in the 9ct. alloy.
Rhodium plating does wear away with time, so it is a good idea to bring
your ring in to us every 18 months to two years so we can check all the
settings and make sure the diamonds are all still secure. Daily wear and
tear, knocks and bumps can all damage the ring and settings can
become loose. Having the ring checked and re-polished is a good way to
look after your jewellery. It will also bring your engagement ring up to
looking like new again!

14kt white gold contains 58.5% pure gold and 41.5% alloys.
14kt’s natural color is off white, so it gets rhodium plated to get a bright
white color. 14k white gold is a very strong and durable metal.

14kt yellow gold is pale yellow or golden in color. 14kt
yellow gold is a great metal for every day wear.

18kt white gold sometimes stamped 750, contains 75% gold
and 25% alloy. Because 18kt has more gold, it is going to be slightly softer
than 14kt. It will also have more of a yellow tint, making you notice when the
rhodium coating begins to wear off sooner than you would with 14kt.

18kt rose gold sometimes stamped 750, has a very rich color.
It is not necessarily more pink since it actually has more gold in it, not more
copper. It is best described as a brownish red.

18kt yellow gold sometimes stamped 750, is a very
beautiful color as it is very rich and more yellow than 14kt yellow gold. We
recommend 18kt yellow gold if you are going for a more saturated color for
your piece.

Platinum stamped 960, is a very dense metal, making it almost
twice as heavy as gold. Because it is so much heavier, it is more expensive. If
the price tag doesn’t get in your way, we highly recommend platinum. It is
hypoallergenic, so if you are usually allergic to metals, platinum is your best
route. Unlike white gold, it does not have metal memory. When a setter sets a
diamond, the prongs stay put, where white gold may have the tendency to
loosen around the stone. Another benefit of its malleability, platinum will
more likely stay together as one piece in the unlikely event of being damaged.
On the other hand, white gold’s hardness makes it more brittle and at risk of
breaking.

Sterling silver is a very common metal and very affordable.
Sterling silver is the only metal in this list that tarnishes, or changes color.
You can slow the process of tarnishing by keeping your silver jewelry dry, not
showering or swimming in it or letting any chemicals (hair spray, sunscreen,
etc.) come in contact with it. Tarnish only occurs on the surface, so you can
have your sterling silver jewelry re-polished to make it bright white and shiny

again.